It's a well-known fact that 12s have a habit of getting loud during home games at CenturyLink Field. Whether it's a Guinness World Record on the line, or a third-and-short for the opposing offense, Seahawks fans want to make themselves heard. Over time, that energy has been finding its way outside the stadium and into the community.
This October, CenturyLink has teamed up with Cliff Avril to recognize 12s who give back to their communities through the #12s4good program. Fans have been encouraged to share their stories on social media or others contributing positively to their local area by using the hashtag #12s4good. In the first three weeks of the program, hundreds of stories were shared ranging from volunteering in a local elementary school to serving meals to the homeless.
"I think the big thing is there isn't one particular thing that you [need to] do, it's everything," says Avril. "From helping an elderly person across the street to going to the Boys and Girls Club and helping some people out there."
Each week, CenturyLink and the star defensive end are selecting fans who have shared via #12s4good with autographed memorabilia. Scott Aughtry (@blindgolfer02), who spends his time volunteering with Special Olympics Washington Golf and the Clallam County Orcas, was selected for the first week of October.
The 12s4good movement has even made its way outside the Pacific Northwest. Jenna Farris, an elementary school teacher, recently raised $275 for breast cancer research and submitted her story. "I love that each October, the NFL and the Seahawks support breast cancer awareness," she says. "I wanted to be a part of 12s4good to show that Seahawks fans all over the country, even in Maryland, are doing great things!" Farris walked in the American Cancer Society's Making Strides for Breast Cancer event last week sporting pink Seahawks gear.
While it's common knowledge that 12s give back to their communities throughout the entire year, #12s4good has provided a great opportunity to celebrate fans throughout the month of October. Large or small, 12s have made and will continue to make a difference.
"A helping hand from one person to the next; it can change some people's lives." – DE Cliff Avril
To share your 12s4good story, post a photo, video or story on social media using the hashtag #12s4good. Follow along with @Seahawks, @CenturyLinkSEA and @cliffavril by visiting www.seahawks.com/12s4good
For more information regarding how to win an autographed item from Cliff Avril, visit www.seahawks.com/CenturyLink
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*Think your high school is 'Best in Class' when it comes to community service? You could win a pep rally with the Seahawks and Cliff Avril! Visit www.seahawks.com/CenturyLinkHS for details. *
