The Seattle Seahawks Pro Shop received a prestigious honor this week, being handed the Club Retailer of the Year award, which is given to the team shop that demonstrates outstanding and unique programs at retail that locally activate League initiatives, engage fans through multiple marketing touchpoints and community initiatives.
Among several notable highlights from 2016, the Seahawks Pro Shop propelled the team's debut of their "Action Green" NFL Color Rush uniforms, remained one of the best teams in jersey sales, raised over $120,000 for local charities such as The American Cancer Society and Segs4Vets, plus continued to grow engagement with fans through special events and the four area Pro Shops.
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