RENTON, Wash. – The Seattle Seahawks announced today the club has been granted international marketing rights in Australia & New Zealand as part of the NFL's Global Markets Program. The NFL's Global Markets Program grants NFL clubs access to international markets for marketing, fan engagement and commercial activations in an effort to build their brands globally.
"International growth continues to be a key priority for us as we look to expand our engagement with 12s Everywhere and grow our brand abroad," said David Young, Seahawks Chief Operating Officer. "In addition to our continued efforts in Canada, as well as Germany, Austria and Switzerland, we are excited to launch new programs in Australia and New Zealand as key markets for us moving forward."
Earlier this year, the NFL announced a multi-year commitment to play regular season games in Melbourne, Australia starting in 2026. The Seahawks have a strong connection to the market through the team's All-Pro punter and Sydney, Australia native, Michael Dickson. The team plans to explore new partnership opportunities within the region, as well as host a variety of fan engagement events and Seahawks Flag Football activations.
The Seahawks have a strong international fan base and have amplified their global brand presence through their "12s Everywhere" fan engagement program. The Seahawks were previously granted marketing rights in Canada in 2021, followed by Germany, Austria and Switzerland (the DACH region) in 2024. In the past year, the team has formed new international partnerships with companies including Infront, Condor Airlines, BDA Inc., and the European League of Football's Rhein Fire. In 2024, the team also introduced an international mascot, Bam, to engage directly with fans outside of North America.
Fans are encouraged to follow along with the team's efforts in Australia and New Zealand: @SeahawksAUNZ on Instagram or Twitter/X, or on Seahawks.com here.
About the Seahawks
The Seattle Seahawks joined the National Football League (NFL) in 1976 as an expansion team and have since won one Super Bowl (Super Bowl XLVIII), 11 division titles, and three conference championships. The club is headquartered at the Virginia Mason Athletic Center in Renton, Wash. and plays at Lumen Field in downtown Seattle. The Seahawks organization continues to be one of the strongest in the league, consistently ranking in the NFL's top 10 in numerous categories, including local and national fanbase, fan experience, retail, and digital engagement. Off the field, the club supports nearly 2,500 charities around the Pacific Northwest and beyond and uses its unique and powerful platform to support community programs in areas including youth empowerment, the future of football, social justice, community response, and the military community. The team's corporate partnerships include club deals with Amazon Web Services (AWS), Coca-Cola, Delta Air Lines, Lumen, Starbucks, T-Mobile and Toyota. Follow the team online at seahawks.com or @seahawks on social media.
