RENTON, Wash. – The Seattle Seahawks announced today a new partnership with global merchandising agency, Bensussen, Deutsch and Associates (BDA), to serve as the team's Official Merchandise Partner in Germany, Austria and Switzerland.
Under the partnership, BDA will be responsible for curating the team's merchandise, co-branded giveaways, and gifts in Germany, Austria, and Switzerland. The new partnership is part of the team's strategic expansion abroad as part of the NFL's Global Markets Program. The Seahawks have partnered with BDA domestically since 1984. As an official NFL Licensee, BDA currently serves as the team's Preferred Merchandising Vendor.
"BDA has more than 40 years of experience creating enthusiastic fans through branded merchandise for retail, giveaways, and high-end gifting programs. Leveraging our vast European account teams and distribution resources, we are proud to expand our long partnership with the Seattle Seahawks and the NFL," said Jay Deutsch, Co-Founder and CEO of BDA. "We believe this is just another step in our evolution to become the best sports merchandise agency in both the U.S. and Europe."
About BDA Sports
BDA Sports, headquartered in Washington State, USA, is the premier merchandise partner and licensee for major sports leagues and events across the globe. BDA began as a Sports Marketing agency and continues to activate and support globally recognized sports and leagues such as Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association, Major League Soccer, FIFA, NASCAR, UEFA Euro, German Football Association (DFB), U.S. Olympic and Paralympic Properties (USOPP), International Olympic Committee (IOC), and Milano 2026. BDA Sports is also the official partner for the USOPP through the LA2028 Games, supporting the activation of official USOPP partners with co-branded merchandise around the games. Additionally, BDA is also the official partner of the IOC (International Olympic Committee) activating the Top Partners of the Olympic Games worldwide.
